The “cultural character” is the cultural orientation and cultural characteristics of Feishang Group. It expounds the origin of corporate culture of Feishang and the basis of its cultural selection; it describes the cultural symbol of Feishang and presents its cultural individuality.

Origin of culture. The macro external environment where Feishang lies in is experiencing a historical “transformation”, and several management cultures coexist, impact and blend with each other, as well as being restricted and clashed with each other. On this background, corporate culture construction of Feishang as a micro component of the social system also faces the problem of management culture selection. At the level of fact judgment, Feishang has been recognizing and following the general rules and general technologies of enterprise operation and organization management based on scientific principles, and using the experience and knowledge that has been proved by practice for reference; at the level of value judgment, Feishang has chosen the intersection of multiple management cultures based on the functional requirements of organization coordination, people’s cohesion and enterprise survival and growth; from the perspective of internationalization, it has chosen the values and cultural principles that are inclusive, widely applicable and long-lasting.